November 20, 2023
1 min

Disney and Dapper Labs Unveil Digital Pin Collectibles

Disney Pinnacle introduces digital collectible pins featuring characters from Disney, Pixar, and Star Wars.

by 

Big Idea:

Are NFTs back? Disney Pinnacle, a collaboration between Disney and Dapper Labs, is a launch of digital collectible pins that will feature characters from over a century of entertainment from the Disney universe including Pixar and Star Wars.

Why It Matters:

This collaboration will modernize pin collecting and trading in the digital age. It will allow collectors to trade securely regardless of their location. Notice the suspicious absence of the term ‘NFT’ in the announcement.

Key Details:

  • Disney Pinnacle: A digital pin collection and trading platform for Disney, Pixar, and Star Wars characters.
  • Modernize digital collectibles, increasing fan interaction and influencing digital merchandise strategies in other franchises.
  • Integrates blockchain technology for a secure trading experience.
“Disney Pinnacle is an all-new product designed from the ground up to incorporate everything we’ve learned over the past few years. Fans anywhere will be able to collect dynamic pins on their phone and trade instantly and securely with each other no matter where they are in the world,” says Roham Gharegozlou, co-founder and CEO of Dapper Lab.

What's Next:

Disney Pinnacle could reignite the digital collectibles market and create appetite for digital tradables across other franchises. 

The Intrigue:

Does this move signal a resurgence of NFTs, subtly rebranded as 'digital pins’ to entice a new audience? 

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